Which step in Kotter’s change model aims to build in the change permanently?

• A. Remove Obstacles
• B. Create Short-Term Wins
• C. Anchor the Changes in Culture
• D. Create Urgency

Answer: (C)

The step in Kotter’s change model that focuses on embedding the change permanently is the one that emphasizes anchoring the changes in the organization's culture. This involves ensuring that the new practices, values, or behaviors become part of the daily operations and are reflected in the organization's culture over time.

By anchoring changes in the culture, organizations can sustain the improvements achieved during the change process. This step is crucial because it addresses the need for long-term reinforcement and consistency, helping to prevent a return to old habits and facilitating ongoing commitment among employees to the new ways of working.

The other steps in Kotter's model contribute to the overall change process but do not specifically target the embedding of change. For instance, creating urgency is about motivating people to recognize the need for change, while creating short-term wins helps demonstrate the benefits of change and build momentum. Removing obstacles focuses on addressing barriers to change. While all these elements are important in their respective phases, anchoring the changes in culture is specifically aimed at ensuring that the change lasts.